Guides
Transactional vs marketing email: what is the difference?
Login codes and receipts are not newsletters. Why the two kinds of email are sent differently, and how to handle both.
· 2 min read
Blog
Notes on better email.
Practical email marketing ideas, product updates, and deliverability tips.
Guides
How to stand out in the Gmail Promotions tab
Gmail can show a deal badge, a discount code and a promo image before your email is even opened. Here is how to use it.
· 2 min read
Guides
Deliverability basics: how to make sure your email reaches the inbox
What SPF, DKIM and DMARC do, why bounces and complaints matter, and the habits that keep your sender reputation healthy.
· 2 min read
Guides
Email marketing for beginners: from your first list to your first results
A practical, step-by-step guide to building a list, sending your first campaign and reading what happened.
· 3 min read
Guides
The best day and time to send B2B email campaigns (Part 2)
Business readers live by their calendar. How to time email to companies around working hours, the work week and the business year, and how to test it.
· 4 min read
Guides
The best day and time to send email campaigns to retail customers (Part 1)
When do shoppers actually read promotional email? How to choose a starting day and time for retail campaigns, and how to find your own best time.
· 4 min read
Guides
The best time to send email: what the data says
We read the send-time studies from Omnisend, GetResponse, Moosend and HubSpot. Here is what billions of emails say about the best day and hour, and what they do not tell you.
· 4 min read