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For e-commerce

Email that keeps
shoppers coming back.

Promote your sales in the Gmail Promotions tab, follow up automatically when shoppers go quiet, and send order and OTP emails from your store through one platform.

Start for free See how it works

Promotions · Automation · Transactional email · Segments

The Gmail Promotions tab: an email from a store shows a deal badge with a discount code and expiry date, and a large product image, before the email is opened.
An online seller packing a knitted top into a mailer bag at a desk full of parcels
WEEKEND30 · 30% off
Order confirmed Confirmation email sent · just now

Offers seen in the inbox

Gmail Annotations show your code and expiry in the Promotions tab.

Follow-ups on autopilot

Re-engagement and birthday flows run without manual sends.

Order emails by API

Notifications and OTP codes sent from templates with one call.

Automation

Follow-ups that
run on their own.

Build sequences once and let them run. Welcome new subscribers, win back shoppers who stopped opening, and send birthday offers on the right day. Remind shoppers about the cart they left behind. See Automation for every trigger and action.

Re-engagement flowsReach shoppers who have not opened or clicked in a while.
Birthday offersA date trigger sends the email on each contact's birthday.
Abandoned cart remindersA ready-made Abandoned Cart Reminder trigger.
A welcome automation: when someone subscribes, wait one day, send a welcome email, then branch on whether it was opened.

Order and OTP emails

Store emails sent
through an API.

Order notifications, password resets and login codes go out from pre-made templates with one API call. They use a dedicated priority lane, separate from your campaign queue. See Transactional Email for the details.

OTP and password resetsSend login codes and reset links from your own templates.
Priority laneTransactional sends skip the campaign queue.
Open trackingEvery email gets a tracking pixel, and opens appear on the Logs page.
An API request that sends a one-time password email from a saved template, and the email the customer receives.

What you get

The tools an online store uses every week.

From the sale announcement to the order confirmation.

Gmail Annotations

Deal badge, discount code and promo image in the Promotions tab.

Promotion campaigns

Branded HTML emails from templates or the drag-and-drop builder.

A/B tests

Compare subject lines or content and let the better one win.

Automations

Welcome, re-engagement and birthday sequences.

Transactional API

Order notifications and OTP codes from templates.

Campaign reports

Opens, clicks, top links and top countries for every send.

Segments

Send the right offer
to the right shoppers.

Group contacts by behavior, location, tags or custom fields. Send a promotion only to people who clicked last time, or to a single city.

Segments by behaviorTarget contacts who opened or clicked earlier emails.
TagsLabel buyers by product, campaign or source.
CSV importBring in your customer list, tagged and segmented on import.

Getting started

Set up your store emails in three steps.

Start with your list, then add automations and order emails.

  1. 1

    Import your customers

    Upload a CSV and tag every contact as it comes in.

  2. 2

    Set up your automations

    Turn on welcome, re-engagement and birthday flows.

  3. 3

    Connect your store

    Send order and OTP emails through the transactional API.

A seller stacking two parcels on a desk, ready to ship an order
Your order is on its way Shipping update sent by API

Common questions.

Can I send order confirmations from my store?

Yes. Create a template with placeholders such as the order number, then call the transactional API with the template key, the recipient and the values. Access to the API depends on your plan.

Can I follow up on abandoned carts?

Yes. Automation has an Abandoned Cart Reminder trigger that follows up with people who added items to their cart and left without buying.

Will every shopper see the deal badge?

Gmail Annotations are a Gmail feature for the Promotions tab, and Gmail decides when to show them. Other recipients see your email as usual.

Turn your next sale
into repeat orders.

Create a free account and send your first promotion.

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