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Gmail Annotations

Stand out in the
Promotions tab.

Add a deal badge with your discount code and expiry date, and a large promo image, to the way your email appears in Gmail. Shoppers see the offer in the inbox list, before they open anything.

Start for free See how it looks

Deal badge · Discount code · Expiry date · Promo image card

The Gmail Promotions tab: an email from a store shows a deal badge with a discount code and expiry date, and a large product image, before the email is opened.

Seen before the open

The offer appears in the Promotions tab list itself.

Code and expiry up front

Shoppers know the deal and the deadline at a glance.

Set per campaign

Each promotion carries its own badge and image.

In the inbox list

Your offer, visible
before the open.

Gmail can show promotional details right in the Promotions tab. Flashmail adds the markup Gmail reads (schema.org DiscountOffer and PromotionCard), so your email shows a badge and an image instead of a single line of text.

Deal badgeA short offer such as "30% off", shown beside your email.
Discount codeThe code shoppers need, visible without opening the email.
Expiry dateA clear deadline that encourages action.

Per campaign

Set it up while
you build the campaign.

Annotations are configured in the Template step of the campaign wizard, so every promotion can carry its own code, expiry and image. No code to write.

Promo image cardA large image of your product or sale, shown in the inbox.
In the campaign wizardFilled in on the Template step, next to your design.
No code requiredFlashmail writes the markup Gmail expects for you.

What you can show

Everything Gmail lets a promotion display.

Use as much or as little as the offer needs.

Deal badge

A short description of the offer.

Discount code

Shown in the inbox, ready to use at checkout.

Offer expiry

Tell shoppers how long the deal lasts.

Promotion image card

A visual preview of your promotion.

Works with any campaign

Use it on regular and A/B test campaigns alike.

Standard Gmail markup

Built on schema.org DiscountOffer and PromotionCard.

Getting started

Add annotations to your next promotion.

It takes a minute inside the campaign you are already building.

  1. 1

    Build your promotion

    Create a campaign and design it as usual.

  2. 2

    Fill in the annotation

    In the Template step, add the offer, code, expiry and image.

  3. 3

    Send

    Gmail users can see the badge and image in their Promotions tab.

Common questions.

Will every recipient see the annotation?

Annotations are a Gmail feature for the Promotions tab. Gmail decides when to display them, so recipients on other email services, or emails Gmail files elsewhere, show your email normally.

Is this the same as buttons inside an opened email?

No. Gmail Annotations appear in the inbox list before the email is opened. Action buttons inside an opened email use a different Gmail markup.

Do I need to write any code?

No. You fill in the fields in the campaign wizard and Flashmail adds the markup to the email.

Make your next promotion
impossible to miss.

Create a free account and add a deal badge to your next campaign.

Start free Contact us